Jovie
Email Marketing
Inviting Caregivers Back Through an Email Retargeting Campaign
My ROle
Content Marketing Manager at Jovie
Project Description
A franchise committee requested a strategy to re-engage former caregivers and invite them to return as dependable sitters for franchise teams. I developed and wrote a retargeting email campaign in Constant Contact that spoke directly to this audience, blending Jovie’s warm brand voice with key motivators like flexible scheduling and competitive pay.
The campaign achieved a 40% open rate, exceeding industry benchmarks for this audience segment and helping franchise owners fill critical staffing needs.
Concepts used
- Email Marketing Copy
- Campaign Strategy
- Audience Segmentation
- List Management
technology used
- Constant Contact
- Canva
- Asana
- Microsoft Teams