The Book Bar
Content Marketing
Reaching for a National Market
My ROle
SEO and Content Marketer
Project Description
The goal for this project was to evaluate where the BookBar stood relative to its competitors for SERP keyword placement. I used Google Keyword Planner and TheHoth Content Gap Analysis to find opportunities for the BookBar to create content around high-volume, low-competition keywords that its competition was missing out on.
Concepts used
- Keyword Research
- Content Strategy
- Content Gap Analysis
technology used
- Google Keyword Planner
- TheHoth Content Gap Analysis