The Book Bar

Content Marketing

Reaching for a National Market

My ROle

SEO and Content Marketer

Project Description

The goal for this project was to evaluate where the BookBar stood relative to its competitors for SERP keyword placement. I used Google Keyword Planner and TheHoth Content Gap Analysis to find opportunities for the BookBar to create content around high-volume, low-competition keywords that its competition was missing out on.

Concepts used

  • Keyword Research
  • Content Strategy
  • Content Gap Analysis

technology used

  • Google Keyword PlannerĀ 
  • TheHoth Content Gap Analysis