Website Marketing

As part of the national marketing team, I helped lead the rebrand of College Nannies + Sitters to Jovie. My primary responsibility was a complete rewrite of the corporate website to reflect the brand’s warm, friendly, and modern tone. The new site needed to engage multiple audiences, including families, business partners, and potential caregivers, with clear, inviting, and SEO-informed copy.

I rewrote each page to align with brand voice guidelines while incorporating strategic keywords into headlines, body copy, and meta descriptions to strengthen search visibility and content relevance.