Gregory Beach Local Tours

Paid Search Engine Marketing

Highlighting Services and Reaching Key Audiences for Business Growth

My ROle

Paid Search Campaign Development

Project Description

Gregory Beach Local Tours wanted to generate more leads for its three main tour products: wine, food, and walking tours. They knew that their clientele fell into three audience categories – solo travelers, traveling couples, and groups. To meet this need for lead generation, I developed and wrote copy for a Google paid search campaign with six ad groups to promote these tour products and reach the tour company’s key audience groups. Since Gregory Beach Local Tours is a small business, researched and chose keywords that were the right combination of low competition and high search volume.

Concepts Used

  • Search Ad Campaign DevelopmentĀ 
  • Organized Ad Campaign Structure
  • Keyword Research
  • Keyword Strategy

Technology Used

  • Google Keyword Planner
  • Google Adwords
  • TheHoth Keyword Research