Paid Search Engine Marketing

Gregory Beach Local Tours wanted to generate more leads for its three main tour products: wine, food, and walking tours. They knew that their clientele fell into three audience categories – solo travelers, traveling couples, and groups. To meet this need for lead generation, I developed and wrote copy for a Google paid search campaign with six ad groups to promote these tour products and reach the tour company’s key audience groups. Since Gregory Beach Local Tours is a small business, researched and chose keywords that were the right combination of low competition and high search volume.