The Milk Market
Social Media Marketing
Promoting a New and Fun Loyalty Program
My ROle
Social Media Manager
Project Description
As social media manager in this group project, I created the strategy for a multi-channel social media campaign to promote a new loyalty program for a local food hall. I approached the ad creative with a social-first and mobile-first mentality, while bringing the right tone and visuals for each social channel.
Concepts Used
- Social Media Marketing Strategy
- Campaign Creation
- Ad copy and visual creation and design
Technology Used
- Facebook Ad Manager
- Twitter Ad Manager
- Canva