The Milk Market

Social Media Marketing

Promoting a New and Fun Loyalty Program

My ROle

Social Media Manager

Project Description

As social media manager in this group project, I created the strategy for a multi-channel social media campaign to promote a new loyalty program for a local food hall. I approached the ad creative with a social-first and mobile-first mentality, while bringing the right tone and visuals for each social channel. 

Concepts Used

  • Social Media Marketing Strategy
  • Campaign Creation
  • Ad copy and visual creation and design

Technology Used

  • Facebook Ad Manager
  • Twitter Ad Manager
  • Canva¬†